There’s something about really simple items designed for kids. I detest the overly busy crap friends’ parents always seem to gift to them… Why can’t it be ok to get a kid something that’s bright and colourful, without being obnoxious?

Anyway, here’s a good example of a winning product site in my books, Boon Inc. Even the site is beautiful in its simplicity… and gives you a sense of what the products will be like.

In particular I like the following:

Camo Coveralls
Come on, who can resist a kid in camo… and camo coveralls to boot? Chalk one up for the small one.

Squirt Dispensing Spoon
I don’t need to say much about this one other than “I’m getting one for myself.”

Trio Animal Bag
Ok, so I don’t completely get this one. I understand that its a) a soft plush bag that your child can play on and b) a place where she can store her ‘soft’ toys, however I know that its only a matter of time before her little brother hides a sharp cornered Tonka truck beneath the stuffed animals. Good concept, not entirely sold on the final product.

Snack Ball
Simple ball with a sliding lid to hold junior’s snacks. Orange and white, clean and simple… and it reminds me of putting carrots and apples in blocks of ice to challenge polar bears at the zoo.