Ok, here’s how it works. Your little one chooses a map from the set of available maps on the site. Once your child has selected her map, she enters a number of different attributes to customize the map to her experience. For example, ruler’s name, gender, title, birthday, as well as names of other friends or family to appear on the map. From there you create an account and make your purchase.
Is $39.95 too much for a produced, canvas version of the map she created? Probably not if the quality is good… but I leave that to you.