Falling Into The Marketing Trap – Automoblox Toy Cars For Me Or The Baby?

Recently I found myself picking up a couple Automoblox mini vehicles from Manhattan Toy for my son without even considering for a second whether he would enjoy the toy. Essentially I think I fell into a potential Apple trap where marketing, design and packaging made me pull the trigger without doing the evaluation that I would normally do before purchase. Fortunately, in this case I think I made the right call.

Basically I’ve bought 2 Automoblox mini vehicles for my son, and I find them shockingly addictive. Fortunately he seems to love them as well so I don’t feel so bad buying them. That said, I’ve also ordered 4 additional as ‘stocking stuffers’ for the Christmas Holiday that is still 2 months away. The first vehicles I bought are the following:
Automoblox Mini T900 Truck
Automoblox Mini C9-S Berlinetta

Here’s what I like about them.

  1. They look great. My opinion, you judge for yourself

  2. No sharp metal or hard plastic edges. We have leather couches and I’ve been really surprised how many toys that don’t look risky are actually able to leave marks on the leather. The Automoblox cars we have today are smooth enough that there have been no issues with furniture.
  3. They come apart and can be rearranged into new vehicle combinations. Each vehicle body breaks into 2 or more major pieces as well as the windshield can be removed as can the wheels. We haven’t shown our little guy that the wheels come off so he’s not tempted to put them in his mouth, but he enjoys disassembling and reasseembling the other components across vehicles.
  4. They appear to be pretty robust. We haven’t lost or broken any element of these cars yet despite very heavy use.

I can’t comment on the larger Automoblox cars, but I assume they are equally well put together, if not moreso.

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