No surprises there right? Given the accumulation of ‘stuff’ since your baby’s arrival, some clearly beneficial and some of very questionable value, you know someone’s making money. Think about how many baby stores there are in your neighbourhood and the wisdom of jumping in starts to get cloudy.

In our neighbourhood… actually on a single street in our neighbourhood there are no fewer than six baby-focused shops all competing for my misspent earnings.

So maybe its not the commodity baby shops if you’re jumping